한국복식학회(IJCF) 학술지영문홈페이지
[ Article ]
International Journal of Costume and Fashion - Vol. 23, No. 1, pp.1-15
ISSN: 2233-9051 (Print) 2288-7490 (Online)
Print publication date 30 Jun 2023
Received 18 Apr 2023 Revised 23 May 2023 Accepted 06 Jun 2023
DOI: https://doi.org/10.7233/ijcf.2023.23.1.001

Weather-Related Complaints from Fashion Retailers : Environmental Scan from Korean Newspapers from 2000 to 2020

Jungmi Oh
Research Professor, Research Center for Climate Sciences, Pusan National University, Busan, South Korea

Correspondence to: ohjungmi@pusan.ac.kr

Citation Oh, J. (2023). Weather-related complaints from fashion retailers: Environmental scan from Korean newspapers from 2000 to 2020. International Journal of Costume and Fashion, 23(1), 1-15.

Abstract

In the seasonal fashion retail market, unexpected weather is cited as a significant factor in sluggish sales. The average temperatures of four seasons in Korea have risen as much as 1.3°C compared to 50 years ago. In addition, the season onset dates and duration of the seasons have shifted, with summer getting about 21 days longer and winter about eight days shorter. Through text frequency analysis of headlines of newspapers published from 2000 to 2020, this study aims to comprehend and outline weather-related complaints discussed in the fashion industry. The weather-related complaints include Changma, cold wave, delayed season, early season, heat wave, hot summer, seasonless, transition season, unseasonable weather, warm winter, wind, and wintry spring. According to weather effects on the fashion retail market, those complaints are classified into seasons-related, temperature-related, and non-temperature-related complaints. The impact of each classification on the industry was illustrated with historical events in the newspapers. In conclusion, this study proposes suggestions for the fashion industry to adapt and prepare for unexpected weather changes.

Keywords:

Climate change-induced weather change, Fashion supply chain, Sales, Overstock, Weather-related complaint

Acknowledgments

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2021S1A5B5A16077490).

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