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한국복식학회(IJCF) 학술지영문홈페이지
[ Article ]
International Journal of Costume and Fashion - Vol. 22, No. 1, pp.36-51
ISSN: 2233-9051 (Print) 2288-7490 (Online)
Print publication date 30 Jun 2022
Received 21 Feb 2022 Revised 14 Apr 2022 Accepted 25 Apr 2022
DOI: https://doi.org/10.7233/ijcf.2022.22.1.036

Design Characteristics of Sustainable Fashion Products of Indonesian Brands

Setiawardhani Shaffira Dewi ; Hyewon Park†
Fashion Major, Master Course of Interdisciplinary Program in Senior Human Ecology, Graduate School, Changwon National University, South Korea
Fashion Major, Professor of Interdisciplinary Program in Senior Human Ecology, Graduate School, Changwon National University, South Korea, South Korea

Correspondence to: † hwpark@changwon.ac.kr

Citation Setiawardhani, S. D. & Park, H. W. (2022). Design characteristics of sustainable fashion products of indonesian brands. International Journal of Costume and Fashion, 21(1), 36-51.

Abstract

This study aimed to examine the design characteristics of four sustainable fashion brands in Indonesia as a case study of sustainable fashion trends in Indonesia. This study was conducted through reviews of prior research on sustainable fashion and books on the subject, as well as Internet searches. The observation period began in March 2020, and product observations carried out by the author included brand collections in 2020 and 2021. The results of the study were that Indonesia's sustainable fashion trend places great importance on comfort and eco-friendly materials, and the differentiation of silhouettes and materials appearing in fashion products is a big feature. Additionally, since we are targeted consumers who are conscious of sustainability, we could see the important role that consumers will have in the future. This study is important because it provides useful data to the industry and academia by confirming Indonesia's sustainable fashion trend.

Keywords:

Design Characteristics, Sustainable fashion trends in Indonesia, Eco-friendly consumers, Fashion products analysis

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