Your browser does not support the PubReader view.
Go to this page to see a list of supporting browsers.
한국복식학회(IJCF) 학술지영문홈페이지
[ Article ]
International Journal of Costume and Fashion - Vol. 24, No. 2, pp.50-63
ISSN: 2233-9051 (Print) 2288-7490 (Online)
Print publication date 31 Dec 2024
Received 02 Oct 2024 Revised 10 Dec 2024 Accepted 17 Dec 2024
DOI: https://doi.org/10.7233/ijcf.2024.24.2.050

A Time-Series Approach to Changes in Second-Hand Consumption Perception

Sae Eun Lee†
Research Professor, Research Institute of Human Ecology, Pusan National University, Busan, Korea

Correspondence to: † bion0814@hanmail.net

Citation Lee, S. E. (2024). A time-series approach to changes in second-hand consumption perception. International Journal of Costume and Fashion, 24(2), 50-63.

Abstract

This study examines changes in consumer perception regarding second-hand consumption in a time series manner. The research method applied text mining to newspaper and consumer perception over three periods (from 2017 to 2019, from 2020 to 2022, from 2023 to 2024 July). The results are as follows. The amount of environmental news was not large between 2017 and 2019, but the amount has increased exponentially since 2020. Because of this, consumers would have been able to watch a lot of environmental news. Additionally, perceptions of second-hand clothing have also changed. From 2017 to 2019, the perception of low prices gradually changed to fashionable goods after 2020, and the perception of second-hand consumption shifted to environment and sustainability. In addition, it was confirmed that interest in professional platforms is now emerging as an online business. This can provide implications for second-hand fashion that extends product lifespan as concerns about environmental sustainability increase in the future.

Keywords:

Agenda setting theory, Environmental news, Second-hand consumption, Value-belief-norm theory

References

  • Appelgren, S. (2019). History as business: Changing dynamics of retailing in Gothenburg’s second-hand market. Business History, 61(1), 172-186. [https://doi.org/10.1080/00076791.2018.1447563]
  • Baden, S., & Barber, C. (2005). The impact of the second-hand clothing trade on developing countries. Oxfam. https://policy-practice.oxfam.org.uk/publications/the-impact-of-the-second-hand-clothing-trade-on-developing-countries-112464 [https://doi.org/10.21201/2005.112464]
  • Borusiak, B., Szymkowiak, A., Horska, E., Raszka, N., & Żelichowska, E. (2020). Towards building sustainable consumption: A study of second-hand buying intentions. Sustainability, 12(3), 875. [https://doi.org/10.3390/su12030875]
  • Danner, H., Hagerer, G., Pan, Y., & Groh, G. (2022). The news media and its audience: Agenda setting on organic food in the United States and Germany. Journal of Cleaner Production, 354, 131503. [https://doi.org/10.1016/j.jclepro.2022.131503]
  • Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The circular economy – A new sustainability paradigm? Journal of Cleaner Production, 143, 757-768. [https://doi.org/10.1016/j.jclepro.2016.12.048]
  • Gopalakrishnan, S., & Matthews, D. (2018). Collaborative consumption: A business model analysis of second- hand fashion. Journal of Fashion Marketing and Management: An International Journal, 22(3), 354-368. [https://doi.org/10.1108/JFMM-05-2017-0049]
  • Granskog, A., Lee, L., Magnus, K., & Sawers, C. (2020, July 17). Survey: Consumer sentiment on sustainability in fashion. McKinsey. http://mckinsey.com/industries/retail/our-insights/survey-consumer-sentiment-on-sustainaibility-in-fashion
  • Han, J. H. (2018, July 3). KOTRA must implement influencer marketing and omni-channel strategies to enter the European market. Newsis. https://www.newsis.com/view/?id=NISX20180702_0000352490&cID=13001&pID=13000
  • Hansen, K. T. (2000). Other people’s clothes? The international second-hand clothing trade and dress practices in Zambia. Fashion Theory, 4(3), 245-274. [https://doi.org/10.2752/136270400778995499]
  • Hao, X. (2022). Analysis of the characteristics of agenda setting theory in the new media era. Journal of Humanities and Social Sciences Studies, 4(3), 213-216. [https://doi.org/10.32996/jhsss.2022.4.3.21]
  • Harwood, E. (2020, October 2). The fall’s biggest shopping trend is vintage fashion. Nylon. http://www.nylon.com/fashion/fall-2020-shopping-trend-is-vintage-fashion
  • Hungerford, H. R., & Volk, T. L. (1990). Changing learner behavior through environmental education. The Journal of Environmental Education, 21(3), 8-21. [https://doi.org/10.1080/00958964.1990.10753743]
  • Hur, E. (2020). Rebirth fashion: Second-hand clothing consumption values and perceived risks. Journal of Cleaner Production, 273, 122951. [https://doi.org/10.1016/j.jclepro.2020.122951]
  • Jati, I. P. P., & Rahayu, D. B. S. (2020, January 6-8). Media agenda setting as strengthening environmental awareness and concern in youth [Conference session]. Third International Conference on Social Transformation, Community and Sustainable Development (ICSTCSD 2019). Purwokerto, Indonesia. https://www.atlantis-press.com/proceedings/icstcsd-19/125931155
  • Kang, S. N. (2023, May 2). ‘2040 plastic zero manufacturing’ strengthens the will of the residents. Held a pan- provincial resolution meeting. News1. https://www.news1.kr/articles/5034119
  • Keim, C., & Wagner, R. (2018). Back in time to move forward: An empirical study on luxury fashion vintage drivers. Journal of Global Fashion Marketing, 9(2), 87-102. [https://doi.org/10.1080/20932685.2018.1432408]
  • Kim, H. S. (2020, February 6). Nike unveils uniforms, footwear, etc. that utilize the value of ‘sustainability’. GreenpostKorea. http://www.greenpostkorea.co.kr/news/articleView.html?idxno=113869
  • Kim, I., Jung, H. J., & Lee, Y. (2021). Consumers’ value and risk perceptions of circular fashion: Comparison between second-hand, upcycled, and recycled clothing. Sustainability, 13(3), 1208. [https://doi.org/10.3390/su13031208]
  • Kim, J. D. (2024, November 25). Donjjool-naegi, yono... The world of ‘Conceptual Consumption’ and meaning- out. TheScoop. https://www.thescoop.co.kr/news/articleView.html?idxno=303968
  • Kim, S., & Woo, H. (2022). Big data analysis of trends in the second-hand apparel market: A comparison between 2014 and 2019. Research Journal of Textile and Apparel, 26(2), 138-155. [https://doi.org/10.1108/RJTA-12-2020-0139]
  • Kim, S. H., & Seock, Y. K. (2019). The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms. Journal of Retailing and Consumer Services, 51, 83-90. [https://doi.org/10.1016/j.jretconser.2019.05.023]
  • Ko, Y. I. (2023, July 24). Sports industry 15 shout Kolon FnC leading the fashion industry with ESG model fashion. HansBiz. http://www.hansbiz.co.kr/news/articleView.html?idxno=657674
  • Laitala, K., & Klepp, I. G. (2018). Motivations for and against second-hand clothing acquisition. Clothing Cultures, 5(2), 247-262. [https://doi.org/10.1386/cc.5.2.247_1]
  • Lee, S. E., Jung, H. J., & Lee, K.-H. (2021). Motivating collaborative consumption in fashion: Consumer benefits, perceived risks, service trust, and usage intention of online fashion rental services. Sustainability, 13(4), 1804. [https://doi.org/10.3390/su13041804]
  • Liang, J., & Xu, Y. (2018). Second‐hand clothing consumption: A generational cohort analysis of the Chinese market. International Journal of Consumer Studies, 42(1), 120-130. [https://doi.org/10.1111/ijcs.12393]
  • Machado, M. A. D., de Almeida, S. O., Bollick, L. C., & Bragagnolo, G. (2019). Second-hand fashion market: Consumer role in circular economy. Journal of Fashion Marketing and Management, 23(3), 382-395. [https://doi.org/10.1108/JFMM-07-2018-0099]
  • McCombs, M., & Reynolds, A. (2002). News influence on our pictures of the world. In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research (2nd ed., pp. 1-18). Lawrence Erlbaum Associates Publishers.
  • McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176-187. [https://doi.org/10.1086/267990]
  • O’Donnell, J., & Hughes, E. (2007, August 16). Second- hand clothes get brand-new reputation. USA Today. https://abcnews.go.com/Business/BacktoSchool/story?id=3490439&page=1
  • Oh, K. C. (2020, June 5). The North Face strengthens eco-friendly and ethical brand strategy. Apparel News. http://www.apparelnews.co.kr/news/news_view/?idx=183145
  • Padmavathy, C., Swapana, M., & Paul, J. (2019). Online second-hand shopping motivation–Conceptualization, scale development, and validation. Journal of Retailing and Consumer Services, 51, 19-32. [https://doi.org/10.1016/j.jretconser.2019.05.014]
  • Price, V., Nir, L., & Cappella, J. (2005). Framing public discussion of gay civil unions. Public Opinion Quartely, 69(2), 179-212. [https://doi.org/10.1093/poq/nfi014]
  • Pulsepointdaily. (2024, March 19). Pre-loved over fashion: The surging second-hand market. Medium. https://medium.com/@pulsepointdaily/pre-loved-over-fast-fashion-the-surging-second-hand-market-a7d86983005b
  • Stern, P. C. (2000). New environmental theories: Towards a coherent theory of environmentally significant behaviour. Journal of Social Issues, 56(3), 407-424. [https://doi.org/10.1111/0022-4537.00175]
  • Stern, S., Livan, G., & Smith, R. E. (2020). A network perspective on intermedia agenda-setting. Applied Network Science, 5, 1-22. [https://doi.org/10.48550/arXiv.2002.05971]
  • Turunen, L. L. M., Cervellon, M. C., & Carey, L. D. (2029). Selling second-hand luxury: Empowerment and enactment of social roles. Journal of Business Research, 116, 474-481. [https://doi.org/10.1016/j.jbusres.2019.11.059]
  • Wang, X., Chen, L., Shi, J., & Tang, H. (2023). Who sets the agenda? The dynamic agenda setting of the wildlife issue on social media. Environmental Communication, 17(3), 245-262. [https://doi.org/10.1080/17524032.2021.1901760]
  • Wanta, W., & Ghanem, S. (2007). Effects of agenda setting. In R. W. Preiss, B. M. Gayle, N. Burrell, & M. Allen (Eds.), Mass media effects research: Advances through meta-analysis (pp. 37-51). Routledge.
  • Yoo, S. (2019, June 18). Hyosung chairman Cho Hyun-jin, functional clothing fashion trend leader. Newspim. https://www.newspim.com/news/view/20190618000162