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한국복식학회(IJCF) 학술지영문홈페이지
[ Article ]
International Journal of Costume and Fashion - Vol. 20, No. 1, pp.44-57
ISSN: 2233-9051 (Print) 2288-7490 (Online)
Print publication date 30 Jun 2020
Received 04 Dec 2019 Revised 27 May 2020 Accepted 12 Jun 2020
DOI: https://doi.org/10.7233/ijcf.2020.20.1.044

The Minority Phenomena in the Contemporary Fashion: Based on the Minority Theory of G. Deleuze and F. Guattari

Min-Jung Choi ; Juhee Park†
Master's Graduation, Dept. of Fashion, Graduate School of Kookmin University, Seoul, South Korea
Professor, Dept. of Fashion Design, Kookmin University, Seoul, South Korea

Correspondence to: † ju-hee@kookmin.ac.kr

Citation Choi, M.-J., & Park, J. (2020). The minority phenomena in the contemporary fashion: Based on the minority theory of G. Deleuze and F. Guattari. International Journal of Costume and Fashion, 20(1), 44-57.

Abstract

The purpose of this research is to study the minority theory of Gilles Deleuze and Félix Guattari and to analyze the phenomenon of minority as apparent in contemporary fashion. Through the study of minority theory, three characteristics, namely “deterritorialization,” “politicality,” and “collectivity,” are analyzed. In contemporary fashion, the phenomenon of deterritorialization has emerged as dailiness of fashion to break down of boundaries between majorities and minorities. The phenomenon of politicality has emerged as designers’ criticism of the fashion system and political·social issues. Collectivity has emerged as a minorities-based fashion, to deterritorialize from the gaze and prejudice of the majorities. This study’s authors draw the conclusion that the areas of modern fashion in which the phenomenon of minority is definitely distinctive is feminist fashion, and it is discussed in depth on this basis. This study is meaningful in that it reveals that new perceptions and movements of minorities are exerting great influence on fashion by analyzing modern fashion from the perspective of minority theory.

Keywords:

Deleuze and Guattari, Feminism, Minority, Minority fashion

Acknowledgments

This paper was modified and developed from the master thesis of the first author.

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