Journal Publication

International Journal of Costume and Fashion - Vol. 20 , No. 1
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[ Article ]
International Journal of Costume and Fashion - Vol. 20, No. 1, pp. 74-87
Abbreviation: IJCF
ISSN: 2233-9051 (Print) 2288-7490 (Online)
Print publication date 30 Jun 2020
Received 18 May 2020 Revised 17 Jun 2020 Accepted 22 Jun 2020
DOI: https://doi.org/10.7233/ijcf.2020.20.1.074

An Exploratory Study on Types and Levels of Technological Innovation in Fashion Companies
Jin-ah Son†
Assistant Professor, Dept. of Fashion design, Soongeui Women’s College, Seoul, South Korea

Correspondence to : †sonjinah@sewc.ac.kr

Citation Son, J. (2020). An exploratory study on types and levels of technological innovation in fashion companies. International Journal of Costume and Fashion, 20(1), 74-87.

Abstract

The purpose of this study is to explore the types and levels of technological innovation in fashion companies at different growth stages. For this purpose, this study used qualitative research methods. Qualitative research was conducted through in-depth interviews with 20 experts working for fashion companies, taking into account the supply chain within the fashion industry. The results of this study are as follows: First, the technological innovation types for fashion companies are divided into exploitative innovation and exploratory innovation. Second, the levels of technological innovation are found to differ according to the category of fashion companies. Generally, the fashion companies show higher levels of exploitative innovation than exploratory innovation. Third, the types and levels of technological innovation differ according to the growth stages for fashion companies. It is found that the companies in the high growth stage concentrate more on exploratory technological innovation, such as the development of new products and product diversification.

Keywords: Technological innovation, Exploitative technological innovation, Exploratory technological innovation, Fashion company, Growth stage
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