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International Journal of Costume and Fashion - Vol. 23 , No. 1
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International Journal of Costume and Fashion - Vol. 23, No. 1, pp. 16-28
Abbreviation: IJCF
ISSN: 2233-9051 (Print) 2288-7490 (Online)
Print publication date 30 Jun 2023
Received 18 Apr 2023 Revised 10 May 2023 Accepted 07 Jun 2023
DOI: https://doi.org/10.7233/ijcf.2023.23.1.016

A Systematic Literature Review for Proposal of Therapeutic Possibilities of AR Beauty Apps
Sae Eun Lee ; Ji Yoon Kim ; Kyu-Hye Lee†
Doctoral Research Associate, Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University, Seoul, South Korea
Doctoral Student, Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University, Seoul, South Korea
Professor, Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University, Seoul, South Korea

Correspondence to : †khlee@hanyang.ac.kr

Citation Lee, S. E., Kim, J. Y., & Lee, K-H. (2023). A systematic literature review for proposal of therapeutic possibilities of AR beauty apps. International Journal of Costume and Fashion, 23(1), 16-28.

Abstract

The purpose of this study is to review the proposals and possibilities for social sustainability through systematic literature review on AR beauty apps, and to suggest development directions. In a related previous study, the main driver and response of consumers who experienced AR beauty apps were identified. In addition, by examining the mechanism in the field of psychotherapy, three mechanisms were identified: repeated exposure, cognitive change, and encouragement that can be borrowed from the AR beauty apps. Three co-authors extracted 20 articles using the PRISMA method, classified and analyzed major variables, and identified variables that could be borrowed and expanded as therapeutic variables. As a results, the drives such as interests, escapeness, and the responses such as pleasure, self-image congruence, body satisfaction, high self-esteem, and self-compassion were identified. In addition, based on this, we proposed a strategy for strengthening the mechanism such as inducing continuous experience, adding a cognitive therapy process, and reinforcing shared surroundings. Through this study, if the domestic AR beauty app develops into an AR beauty therapy app in the future and has social impact, it will help the globalization and sustainability.

Keywords: Beauty app, Augmented reality, Social sustainability, Repeated exposure, Cognitive change, Encouragement
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